CRO Specialist (SEO-Focused)

About the Role

We’re seeking a CRO Specialist to maximize the ROI of our SEO efforts by turning organic visitors into leads, signups, or sales. This role sits at the intersection of UX, analytics, and growth marketing. You’ll run A/B tests, optimize layouts and copy, and collaborate with SEO and product teams to ensure that landing pages convert.

Key Responsibilities

• Analyze user behavior on SEO landing pages using heatmaps, session recordings, and funnel data

• A/B test key elements such as page layout, headlines, CTA placement, testimonials, and forms

• Optimize content structure to align with both search intent and conversion intent

• Partner with designers and developers to implement high-performing variants

• Set up experiments using tools like Google Optimize, VWO, Optimizely, or Convert

• Segment and personalize user experiences based on traffic source, location, or device

• Work with content teams to maintain messaging consistency while improving persuasion

• Measure the impact of SEO traffic not just in visits but in conversions and revenue

Key Traits

• Hypothesis-driven thinker with a growth mindset

• Balanced focus on data and user empathy

• Creative problem solver who understands SEO traffic behavior

• Clear communicator who can translate insights into design and copy improvements

Qualifications

• 2–4 years of experience in CRO, UX optimization, or performance marketing

• Strong understanding of SEO-driven landing pages and organic user intent

• Proficient with A/B testing tools and analytics platforms (GA4, Hotjar, Mixpanel, etc.)

• Skilled in conversion copywriting, user psychology, and performance design

• Bonus: HTML/CSS/JS knowledge to support implementation or troubleshooting

Nice-to-Haves

• Experience with international SEO or large-scale enterprise websites.

• Basic knowledge of JavaScript, Core Web Vitals, and schema markup.

• Familiarity with A/B testing tools and CRO practices.

Bonus

• Experience with automated SEO testing pipelines

• Experience in JavaScript frameworks (React, Angular, Vue)

• Experience with international SEO and e-commerce platforms